Thursday, January 29, 2009

NFL's wildest week is PR chief's time to shine

I found an article with two things that I deal with. I enjoy dealing with and reading up on the NFL. I also have to deal with public relations for this class and this article deals with both topics making this easier to do. The title of the article is “NFL’s wildest week is Public Relations chief’s time to shine”, and this article is talking about big public relations is when dealing with the Super Bowl. It is about dealing with the people that perform for or during the Super Bowl, such as Ray Nitschke, a Green Bay Packer Hall of Famer, or Paul McCartney, Half time entertainer. McCarthy is looked at as if he were Michael J. Fox’s character, from the television show Spin City, as NFL vice president of corporate communications, and he is good at his job. “There are 633 media organizations and nearly 4,400 journalists accredited to cover Sunday's Super Bowl of the Pittsburgh Steelers vs. the Arizona Cardinals.” So enjoy the game and parties. Just remember that even the NFL is not invulnerable to an all-out economic blitz.

McCarthy, once a sports reporter himself, is head of a public relations group of 20 at NFL headquarters on Park Avenue in Manhattan. Their expertise is split among walking football statisticians and those specializing in entertainment, business and community relations. It's all about the game, McCarthy insists, but it's really about selling football as a major American entertainment venue.

This article makes me understand the pressure that is upon public relations spokes person. I also now understand that there is more to public relations than just talking in front of people and promoting things. As a public relations spokes person you need to be at the hands and feet of performers and at the aid of any thing that could possibly go wrong especially for events as big as the Super Bowl that are global.

1 comment:

  1. go steelers!! well i just got done watchin super bowl 43 and it was a good one. 6 super bowls for the steelers, 2 for Big ben. what a good game. I thought it was Bruce Springstein that sang during the halftime show, not Paul McCartney? ha ha oh well.
    i never thought about all of the public relations people that work for the NFL. i couldnt even imagine being a part of the PR events that these people have to plan and organize. im glad you wrote about it, and good timing too!

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